To create the best user experience for your online presence, it is important to choose the right style of website. Choosing between single or multi-page formats sometimes requires a lot of thought. We have listed below the different design styles that we offer as well as how they work best for your business.
Traditional multi-page websites are still a good option if you have a lot of content and you want to do online marketing. Having multiple pages enables browsers to index more content (pages) about your products and services. If you have a lot to say on your site (detailed product descriptions and so on), a multiple page design is likely to be the best option.
Choose a multi-page design if you:
- Intend to invest in online marketing
- Have a lot of content to add to your site
- Consider search engine rankings a priority
Single-page websites are a trending design theme that show most of your business content on one long scrolling page. This page may have some animated call to actions or transitions making the page interesting. These websites are usually limited on copy and are ideal if you have a limited budget or need a website right away.
Choose a single-page design if you:
- Don't consider online marketing a priority
- Need a relatively simple solution
- Don't have a lot of content
Landing pages are used to target traffic to promote a specific product or service. If you consider the example of sending traffic to your homepage vs. a stand-alone landing page, you can understand that your homepage is designed with a more general purpose in mind. It speaks more to your overall brand and corporate values and is typically loaded with links to other areas of your site.
Every link on your page that doesn't represent your conversion goal is a distraction that will dilute your message and reduce your conversion rate.
A blog is an online journal that organizes and shows regular posts about your business or services. It does require minimal development to set up, however, once you start posting maintenance is minimal. Blogs are often an extension of a business website due to their powerful content building platform. If regular posts are added, browsers sometimes will bring them up during search.
To learn more about our blog development and how they work please contact our office at (951) 371.9327.